‘Artist as Collector’ is a group exhibition featuring 50 personal artwork collections by 50 local artists. A visual identity was created for the exhibition and was applied across multiple collaterals for outreach and engagement.

This exhibition explores the relationship between artistsand their artistic fellows. Personal, revealing and meaningful stories encapsulate the reason behind each collection. The identity was inspired by the idea of different artists coming together to share their piece with the public. The design conceptualisation mirrors the unique spirit and harmony of the community.

The logotype is constructed with 3 different typeface to represent a diversified community. Through colors and a fluid visual system, the visual language is playful, imperfect and full of quirk—much like the nature of humans.