A platform where fitness meets tech
ELXR is a DNA-based fitness training system
in Asia. Prior to their launch, the brand’s identity, activation content and applications were created.
ELXR (pronounced elixir) is a merge between technology and fitness. The identity was developed based on quadrilateral geometric forms to establish what the brand stands for. The secondary graphic and brand colors is inspired by visuals of DNA analysis report.
Through the combination of a bold logotype and it’s other counterparts, the identity is robust and powerful.
ELXR (pronounced elixir) is a merge between technology and fitness. The identity was developed based on quadrilateral geometric forms to establish what the brand stands for. The secondary graphic and brand colors is inspired by visuals of DNA analysis report.
Through the combination of a bold logotype and it’s other counterparts, the identity is robust and powerful.
Identity, Branding, Website, Art Direction, Print
Worked with creative agency Bureau.
Worked with creative agency Bureau.
