Reimagining the token of blessing
For the Year of the Tiger, we’ve reimagined the common conception of a money packet ang bao and transformed it into something more than an envelope for money.
As the establishment is situated on the banks of the Singapore River, the graphic represents flowing water—a symbol of wealth in asian context. For longevity of its usage, the tiger stripes were subtly weaved into the visual.
In Asian culture, a red packet is often given to the unmarried and young as a form of blessing for wealth and luck. An insert is provided in the packet for users to pen down their good wishes for a more genuine touch.
In conjunction with The Warehouse Hotel’s 5th anniversary, the money packet also serves as a marketing material to promote about the brand.
The form of the packaging takes reference from the iconic structure of the hotel—paying homage to the heritage of the building and its history.
As the establishment is situated on the banks of the Singapore River, the graphic represents flowing water—a symbol of wealth in asian context. For longevity of its usage, the tiger stripes were subtly weaved into the visual.
In Asian culture, a red packet is often given to the unmarried and young as a form of blessing for wealth and luck. An insert is provided in the packet for users to pen down their good wishes for a more genuine touch.
In conjunction with The Warehouse Hotel’s 5th anniversary, the money packet also serves as a marketing material to promote about the brand.
The form of the packaging takes reference from the iconic structure of the hotel—paying homage to the heritage of the building and its history.
Packaging.
Worked with The Lo & Behold Group.
Images shot by Ryan Loh.
Worked with The Lo & Behold Group.
Images shot by Ryan Loh.
